Perks, points and partner offers — running themselves.
We build the platforms behind employee benefits, member perks, customer loyalty and partner marketplaces: a branded app for the people receiving offers, a back office for the team running it, and a self-service portal where merchants submit their own offers instead of emailing your staff. Built under your brand, handed over with the source code.
01 — What this is
Benefits & LoyaltyExelero builds benefits, loyalty and marketplace platforms: employee perks programmes, member and association benefits, customer loyalty schemes, and multi-sided marketplaces connecting an audience to partner merchants.
A typical build includes a branded mobile and web app for end users, an administrative back office managing eligibility, budgets and campaigns, a merchant portal where partners register and submit offers for approval, redemption and verification for both online and in-store use, and reporting across engagement, redemption and spend. Systems are built multi-entity where required, so a group of companies or a federation of member organizations can run one programme across several distinct populations. Clients receive the source code on handover.
Most benefits programmes are a spreadsheet, an inbox and an email nobody opens
Someone keeps a list of partner discounts. Merchants email asking to be added. Offers go out in an all-staff or all-member message, most people miss it, and nobody can say which perks are used or what the programme is worth. It’s manual at 200 people and it doesn’t survive at 2,000.
The same shape appears in customer loyalty and member benefits. The mechanics are identical — a population with different eligibility tiers, a catalogue of offers, a redemption event that has to be verified, and a partner network that has to be worth joining. Build it properly once and it serves employees, members and customers alike.
The catalogue is a spreadsheet
No way for someone to find what applies to them today.
Your team becomes a deal desk
Merchants email, someone negotiates, formats a poster, sends it out. Every month.
Nobody knows if it works
No redemption data, no engagement data, nothing to show whoever approved the budget.
02 — What we build
7 areasEnd-user app
Personalized offer feed filtered by eligibility; search, categories and map view; saved offers; balances for points or allowances; redemption history; push notifications and announcements; referrals; multi-language including right-to-left; iOS, Android and mobile web.
Administration
Population and hierarchy management across companies, divisions, branches or member classes; eligibility rules by group, tier, tenure or custom segment; budget allocation and cost attribution; role-based admin scoped to a population; campaign scheduling, quotas and limits; approval chains.
Merchant portal
Self-registration, structured offer submission, an approval queue with edit and rejection, merchant dashboards showing views and redemptions, contract and commission tracking, branch and location management, bulk offer upload.
Redemption and verification
Single-use and static codes, QR and barcode generation, a merchant-side scanner for in-store validation, online voucher handling, time and location limits, anti-fraud and duplicate detection, offline fallback, full audit trail.
Allowances, points and recognition
Flexible benefit budgets by category, points issuance and expiry, peer and manager recognition, milestone automation, surveys and polls.
Multi-entity structure
For groups, holdings, franchise networks and federations: per-entity branding and budgets, data separation between entities, and offers publishable from one entity to another with approval and inter-entity cost records.
Platform
SSO and SAML, HRIS or CRM sync with automated provisioning, white-label theming, CMS, REST API and webhooks, reporting and BI export, GDPR tooling, configurable data residency.
Something we didn’t list?
Tell us what you’re building and we’ll say where it fits.
We’ve built this before, so you’re not paying for the first version
We maintain a production-ready platform foundation in this category, covering the parts that are the same for every client: the eligibility engine, the merchant approval workflow, redemption and verification, multi-entity structure and the reporting layer. Engagements adapt that foundation to your population, brand, integrations and market rather than starting from an empty repository.
That’s why a build here is measured in weeks rather than quarters — and why the awkward parts, like redemption at a physical till and eligibility across multiple legal entities, are already solved rather than discovered late.
Built in 8–12 weeks
We build in 8–12 weeks from scope to launch. Scope is fixed in the first two weeks, one team covers the whole stack, and we decide together what to leave out of the first release. This category sits at the fast end of the range, because the eligibility engine, merchant workflow and redemption layer already exist. Multi-entity structure and HRIS integration are what move a build toward the upper end.
04 — Engagement
4 ways inScoping
One to two weeks. Population structure, eligibility model, merchant strategy, integrations, markets and languages. You leave with a fixed scope and timeline.
Build
Branding, configuration, integrations, catalogue import, merchant portal setup. Your team works in a staging environment from early on.
Launch
Security review, UAT, pilot with one population or one company, then rollout.
Handover
Source code, infrastructure, documentation and a walkthrough. Support on a retainer if you want it, never as a condition.
05 — Who it’s for
Employers
Companies from a few hundred employees upward running a real benefits programme. Groups, holdings and franchise networks needing one programme across several companies, with per-entity rules and cross-company offers.
Membership organizations
Unions, professional associations, alumni networks and clubs offering member benefits. Federations with distinct member classes and local chapters.
Consumer-facing businesses
Banks, insurers, telcos and retailers running customer loyalty. Operators launching a benefits or perks marketplace as a business in a market that doesn’t have one.
06 — FAQ
7 questionsHow fast can you build it?+
8–12 weeks from scope to launch, depending on integrations, markets and whether multi-entity structure is needed. Scoping gives you a firm date in week two.
Can one platform serve several companies in a group?+
Yes. Each company is a separate entity with its own branding, eligibility rules, budgets and reporting, while users across the group share one app and administrators work from a single console. Data stays separated between entities unless you choose otherwise.
Can offers move between companies in a group?+
Yes. Any entity can publish offers to another entity’s population, with approval rules and inter-entity cost records behind it. For a group that already sells to consumers, this is usually the highest-value and lowest-cost benefit available.
How do merchants join?+
Through a self-service portal: they register, submit an offer against a structured form, and your administrator approves, edits or rejects it. Merchants get a dashboard showing performance. Your team stops being the negotiating desk.
Does it work for members or customers rather than employees?+
Yes. The structure is the same — a population, differentiated eligibility, one catalogue, a verified redemption — so the same platform serves unions, associations, alumni networks and customer loyalty programmes.
How does redemption work in a physical shop?+
Single-use codes with QR or barcode presentation, validated by a merchant-side scanner, with anti-fraud controls and an audit trail. This is the part most platforms handle badly and the part that decides whether merchants stay.
Do we own the platform?+
Yes. Source code, infrastructure and documentation transfer on handover. No per-seat licence, no lock-in.
Bring the people and the partners. We’ll build the platform.
Tell us how many people, how many entities, and what you’d want in the catalogue on day one. We’ll come back with scope, timeline and price.